In this season of Grammys and Oscars, let's see what is shaking in the Architectural world.
I have been published again, with an article on affordability in the AIA National Institute Honor Awards. I was a judge and here is
my effort to share some thoughts and lesson learned.
Enjoy!
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When signing a contract with a client, the obligation for the architect is not to be perfect, but just potentially as messy as anybody else – the average architect. Despite that, when trying to win clients, architects need to present themselves as unique, more qualified than others, and the best in their specialty (which can lead to trouble through overselling their skills).
It takes a lot of effort to be an architect, so why be “average”?
Luckily, there is a dedicated structure, organized by the AIA National, allowing architects to showcase their extraordinary abilities.
