Timestory
by Lorenzo Petrantoni
Galleria Credito Valtellinese
Corso Magenta, 69
Milano
Hurry up! There is time(story) until April, 1st 2012 to see something interesting and free in Milan. I know this could sound quite strange after what I wrote in the last post, but there is an explanation.
Lorenzo Petrantoni was born in Genova in 1970, got his training in Milan and worked in France as an art director. Now he's back in Milan as an illustrator and his work is quite famous all over the world - in particular the graphics.
He has found a cool way to express contemporary needs and trends, making treasure of the past. Using little details of old books and reviews (very old!) and creating his own paper, he prints ads or magazines covers "pixelating" our present with our gran-gran-gran-granparents symbols.
The final effect is peculiar, sort of baroque gears dramatically vibrant but graphically steady. If you don't believe me, take these!
(Coca-cola ad)
(please click to enlarge, and feel the vibe...)
(this is one of my favourites)
You'll find even more stuff in the special room (long 60 m and high 5 m / 196 feet x 16) he had to personally set up with a crazy paper installation.
For the lazy ones (or just too abroad to reach us) visit the website and look at the video too!
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